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Press Release | March

Wings Credit Union Own It Campaign Named Diamond Best of Show Amid Record-Breaking Competition

March 28, 2024
APPLE VALLEY, MN - Wings Credit Union was among 168 credit unions nationwide named as winners of prestigious Diamond Awards - the Marketing & Business Development Council's annual Marketing excellence competition.

Wings received the following recognition:
  • Diamond Best of Show - Own It Campaign
  • Complete Campaign - Own It Campaign
  • Logos - Logo Rebrand
  • Video Commercial - Single or Series - Own It Campaign
The Marketing and Business Development council of America's Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry form the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners.

"Wings is proud of the Own It campaign and how it embodies the credit union movement by empowering our members and prospective members to own their money," said Brent Anderson, Vice President of Marketing at Wings Credit Union.

"We are absolutely delighted to honor Wings Credit Union and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsen Ala. "It's evident that these credit unions not only embody the spirit of the credit union movemnet but also propel it forward with their innovative approaches."

This year's Diamond Awards marked a milestone celebrating 30 years of excellence in credit union marketing and setting a rew record with over 350 awards distributed - highlighting the exceptional quality of marketing work being produced by credit unions nationwide.

About Wings Credit Union
Wings Credit Union is a not-for-profit, member-owned credit union headquartered in Apple Valley, Minnesota. With over $9.5 billion in assets, Wings is Minnesota's largest credit union and serve over 360,000 members in all 50 states.

Wings members enjoy some of the area's best savings and lending rates, covenient mobile and online access, over 80,000 surcharge-free ATMs and 28 branch locations throughout the state of Minnesota, plus offices in Atlanta, Detroit, and Orlando. Founded in 1938, Wings' membership eligibility has grown to include anyone who live or works in 34 Minnesota and Wisconsin counties, plus broader eligibility options. You can learn more about Wings by visiting their webstie at

About America's Credit Unions
America's Credit Unions is the unified voice for not-for-profit credit unions and their more than 140 million members nationwide. America's Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unons and the people and communities they serve. For more information about America's Credit Union, visit

About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more that 8,500 credit union professionals. For more information, visit

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